Welcome to Kaleidoscope
The Story Behind Kaleidoscope
Kaleidoscope Marketing grew from years of experience leading communication, crisis response, and marketing programs in healthcare. What started as one person helping hospitals and partners find their voice became a collaborative team focused on one thing: creating communication that works.
We believe in clarity, connection, and purpose. Every message we craft is designed to make someone understand, trust, or act. That’s what real communication should do.
How We Work
We keep it simple and collaborative.
- We start with a working call to get aligned on goals and audience.
- We create a clear, one-page plan that outlines direction, tone, and deliverables.
- We build the pieces, review together, and launch fast.
Every project is built on clarity, respect, and follow-through.
Meet Our Team
Kodi Smith
Lindee Arrasmith
Sandy Gutierrez
Principal Advisor, Marketing Strategy & Development
Founder of Kaleidoscope Marketing and a certified Public Information Officer. Kodi brings years of experience in healthcare communication, marketing strategy, and crisis response. She leads high-level strategy and development for clients, ensuring every project starts with clarity and ends with results.
Sandy Gutierrez
Lindee Arrasmith
Sandy Gutierrez
Senior Director, Marketing Strategy & Design
With a background in marketing leadership and creative direction, Sandy turns ideas into actionable plans. She oversees design alignment, brand consistency, and campaign execution, ensuring each message connects visually and strategically.
Sara McDaniels
Lindee Arrasmith
Lindee Arrasmith
Marketing Operations Coordinator
Sara keeps projects moving smoothly from start to finish. She manages schedules, coordinates deliverables, and ensures communication and outreach stay organized. Her attention to detail helps every engagement stay on track and on time.
Lindee Arrasmith
Lindee Arrasmith
Lindee Arrasmith
Client Engagement Manager
Lindee connects clients with the right resources and helps bring campaigns to life. She assists with project development, coordinates client meetings, and ensures every client experience feels personal, responsive, and professional.