Welcome to Kaleidoscope
The Story Behind Kaleidoscope
Kaleidoscope Marketing grew from years of experience leading communication, crisis response, and marketing programs in healthcare. What started as one person helping hospitals and partners find their voice became a collaborative team focused on one thing: creating communication that works.
We bring clarity and connection to healthcare communications. We help hospitals, clinics, health systems, and healthcare vendors share their message with authenticity, confidence, and heart.
How We Approach Our Work
- We don’t just write. We listen. We analyze. Then we build communications and strategies that reflect real needs, not hype.
- We build playbooks and toolkits — not one-off campaigns — so you have repeatable, professional materials when it matters.
- We act as an extension of your team. Whether you’re a hospital with limited resources or a vendor selling into healthcare, we align with your mission and respect your audience.
Meet Our Team
Sandy Gutierrez
Lindee Arrasmith
Sandy Gutierrez
Senior Vice President of Marketing & Design
Over 10+ years in healthcare-focused marketing strategy with experience supporting hospitals, clinical organizations, and health-industry solution providers. She specializes in clear, data-driven communications that help healthcare teams and vendors connect with the audiences that matter most.
Sara McDaniels
Lindee Arrasmith
Sandy Gutierrez
Marketing Operations Coordinator
Sara keeps projects moving smoothly from start to finish. She manages schedules, coordinates deliverables, and ensures communication and outreach stay organized. Her attention to detail helps every engagement stay on track and on time.
Lindee Arrasmith
Lindee Arrasmith
Lindee Arrasmith
Client Engagement Manager
Lindee connects clients with the right resources and helps bring campaigns to life. She assists with project development, coordinates client meetings, and ensures every client experience feels personal, responsive, and professional.
Nikki Roberts
Lindee Arrasmith
Lindee Arrasmith
Director of Risk & Business Operations
Nikki supports Kaleidoscope’s business operations with expertise in insurance, commercial risk, and compliance. She oversees internal processes, contract workflows, and operational structure, ensuring our team and clients are protected, efficient, and able to move quickly.
Kodi Smith
Rural Healthcare Marketing Consultant
Kodi Smith founded Kaleidoscope Marketing after a career spent supporting rural healthcare, crisis communications, and media work. She built the company to provide clear, strategic guidance shaped by real-world experience in rural communities.